![]() ![]() To celebrate all this history, including the 10-year anniversary of his mixtape, 2 Chainz and True Religion recently announced a new collection featuring exclusive merch designed with the star. “Atlanta was where it all started for me,” shares the artist, who was born in College Park just outside the city. “ it’s always been about being true to myself, standing out, and separating myself from the crowd.”Ģ Chainz even made sure “TRU” found its way into the name of his nonprofit and record label, which both support families and artists in Atlanta. “My style has evolved just as I have,” 2 Chainz says. Over the past decade, 2 Chainz and True Religion have built lasting legacies based on the idea of sticking to your roots. “The album cover was such an acknowledgement of the brand and its evolution,” Wells tells Complex. ![]() And, according to True Religion’s creative director Zihaad “Zee” Wells, 2 Chainz solidified the brand’s prime position in hip-hop and streetwear culture. The mixtape proved to be a boon for the artist as it prompted the release of his Grammy-nominated debut studio album Based on a T.R.U. REALigion mixtape with cover art showing the rapper in head-to-toe True Religion denim. It’s been 10 years since 2 Chainz dropped his T.R.U.
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